Built to last.
Engineered to move fast.
25+ years of platform engineering, now AI-augmented. We build, run, and stand behind OTT platforms at scale — your trusted technology partner from architecture to 24/7 operations.
♥Introduction
Lovely Streaming is an open, modular OTT platform that enables broadcasters and media companies to build, run and scale streaming platforms across all major devices.
Backed by Lovely Systems — solving real problems with smart technology since 1999. We rethink the status quo, engineer scalable digital platforms, and turn complexity into reliable, human-centered solutions.
Agile, pragmatic, and hands-on.
Problem
Why Broadcasters Outgrow Traditional OTT Vendors
Most OTT platforms work well at launch. Problems start once the business evolves.
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Vendor lock-in
Once on a white-label platform, migrating costs more than building from scratch. Shared-source with cloud escrow eliminates this risk entirely.
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Customisation Ceiling
Every unique requirement becomes a feature request in a queue. AI-augmented engineering builds bespoke functionality in days, not quarters.
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Opaque Pricing
Revenue shares, per-stream fees, hidden costs that grow with your audience. Our model: transparent, predictable monthly pricing.
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Integration Rigidity
Monolithic platforms resist partner integrations. Our open architecture connects telcos, billing, CMS, analytics, and data lakes by design.
Open Infrastructure
Built once. Run everywhere.
Connected by configure, not re-invent.
Freedom-first approach. Integrate any partner into our open infrastructure.
AI-augmented engineering means integrations ship in days, not months.
Connect everything. Limit nothing.
Telcos, billing partners, recommendation engines, customer engagement platforms, data lakes — the platform integrates into your entire partner ecosystem. With AI-orchestrated tooling, new integrations are scoped, built, and deployed faster than any off-the-shelf vendor can process a feature request.
One codebase. Every screen.
Build once, deploy everywhere. Our layered architecture lets you maintain iOS, Android, TV, and web apps from a single codebase — cutting development time and costs dramatically.
Your platform. Your code. Always.
Full source code access and optional cloud escrow mean you're never locked in. Your team can customize, contribute, or take over completely. You stay in control, always.
Platform Overview
The Building Blocks of Your Streaming Business
Lovely Streaming is not a single product, but a modular platform ecosystem. Each building block addresses a specific layer of your streaming business, from commercial logic and user experience to technical architecture and ongoing operations. Our platform handles all critical business logic. Standard components for CDN, transcoding, DRM — business logic tailored to your needs with AI-augmented engineering.
You can explore each area independently, depending on where you are in the decision process.
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Platform & Features
Content management, monetization models, user management, and integrations built for broadcasters.
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Apps
Native performance across iOS, Android, Web, and Smart TV from a shared codebase.
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Architecture
Open, scalable, and integration-friendly with no proprietary dependencies.
Partnership
Your Trusted
Technology Partner
We don't hand over a product and walk away. We plan your route to the summit, walk it with you, and make sure you arrive safely - then keep the path clear for what comes next.
At Lovely Systems, we develop and maintain high-performance applications that are as intuitive as they are robust. Our clients value our technical proficiency, our unwavering commitment, and our pragmatic, results-driven ethos. When something breaks at 3am, we're already on it.
We plan the route
Architecture, technology choices, integration strategy — we map the path before the first line of code. No surprises, no dead ends.
We walk it with you
Not just delivery — partnership. We build alongside your team, share knowledge, and make decisions together. Your success is our summit.
We keep it running
24/7 operations. Proactive monitoring. AI-orchestrated incident detection. When something needs attention, we're already there — day or night.
We ensure your independence
Full documentation. Shared-source access. Cloud escrow. We build your capability, not your dependency.
Years of engineering
Operations & incident response
Apps from 3 codebases
Lower cost than enterprise
Showcase
♥Streaming powers Switzerland’s premier streaming platform
One extensive library.
Subscription or ad supported tiers.
Seamlessly integrated,
24/7 operated.
Challenge
CH Media needed a scalable AVOD and SVOD platform with telco billing, live within six months.
Solution
Lovely Streaming delivered native web and Smart TV apps, carrier billing integrations, and an open platform architecture.
Results
Live in 5 months
100,000+ active users in year one
99.9% platform uptime
More content.
More partners.
One seamless experience.
The Admin Interface
The Streaming Hub – Heart and Brain of your OTT Backend
Manage all business relevant aspects in the ♥Admin user interface.
Define products
Manage accounts and permissions
Set your content
Set up partner integrations
Monitor operations
Let’s talk about your streaming platform.
Whether you’re planning a new streaming platform or looking to replace an existing setup, we’re happy to discuss your requirements, challenges and goals.
No sales pitch – just a focused conversation about what makes sense for your business.
Book a call
Have a specific question or project in mind?
Let’s start the conversation.
Visit us
Hit the ♥Streaming HQ in Dornbirn, Austria



