Building Switzerland’s Leading Streaming Platform
From an ambitious media project to a scalable streaming platform for millions of viewers.
oneplus is more than a media library. It is the central streaming destination for Swiss entertainment. And a project where technological decisions define long-term success.
Lovely Systems has supported oneplus from the early stages and is responsible for the platform, architecture, and distribution across all relevant devices.
Project Overview
Client
CH Media
Product
oneplus
Services
Platform architecture, backend development, app ecosystem, operations
Technology Partners
Sunrise, Swisscom, Quickline, Paramount, RTL
The Starting Point
A strong product.
High expectations.
The Swiss market places particular demands on streaming platforms: multilingual content, high quality standards, reliable availability, and support for a wide range of devices.
oneplus launched with a clear ambition: to build an independent streaming platform that reliably delivers editorial content, exclusive films and series, as well as live formats – today and in the future.
The challenge was not the content. It was the technology behind it.
The Challenge
When growth creates complexity.
As the platform grew, so did its technical requirements:
Multiple systems and technologies needed to be integrated
Editorial, technical, and operational responsibilities had to be clearly separated
New features needed to be launched quickly
The platform had to perform equally well on smartphones, web, and smart TVs
At the same time, the architecture could not become a limiting factor. oneplus needed a solution that reduced complexity without sacrificing flexibility.
The Solution
An integrated
streaming platform
from a single source
At the core lies a robust backend infrastructure that brings together content, users, monetization, and integrations.
Backend & Infrastructure
Centralised content and metadata management
API-based integrations for partners and third-party services
Scalable streaming setup including CDN integration
Analytics and monitoring for stable operations and continuous optimisation
Client Ecosystem
Web application
Mobile apps
Smart TV apps for all major platforms
A consistent user experience across all devices
The platform remains open to existing and future integrations – without vendor lock-in.
The Value
Technology that puts the focus back on content
Working with Lovely Systems enables oneplus to focus on what matters most:
Technical outsourcing: Full responsibility for the streaming platform in experienced hands.
Centralised product ownership: Clear structures instead of fragmented responsibilities.
High development velocity: New features without disrupting the system.
Future-proof architecture: Open to new technologies and evolving business models.
The platform grows with the product – not against it.
Stability is not a feature.
It is a prerequisite.
Streaming only works when technology stays in the background. That is why oneplus places strong emphasis on:
Multi-device strategy: A consistent experience across mobile, web, and TV.
Reliable operations: High availability, even during peak traffic.
Efficient asset management: Clear workflows for editorial and technical teams.
The result is a platform that runs reliably – and continues to evolve.
Update
More content. More partners.
One seamless experience.
Every platform built with Lovely Streaming benefits from a growing ecosystem of content partnerships. New titles, channels, and integrations are added continuously — keeping your catalog fresh and your audience engaged.
Conclusion
A platform built to last
oneplus demonstrates what is possible when technological decisions are made strategically rather than short-term.
Lovely Systems provides the foundation for this success:
an open, scalable streaming platform designed for sustainable growth – without accumulating technical debt.
"Their commitment to innovation and collaborative approach helped us transition smoothly from standard solutions to a more agile tech stack."
Paul Fournier
Former Head of Business Development & Digital, CH Media
Let’s talk about your streaming platform.
Whether you’re planning a new streaming platform or looking to replace an existing setup, we’re happy to discuss your requirements, challenges and goals.
No sales pitch – just a focused conversation about what makes sense for your business.
Book a call
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