The Modular
OTT Platform You
Actually Own
25+ years of Native Platform Engineering. AI-augmented delivery. Shared-source ownership. Not a white-label you rent - platform you control. Built by a partner who stays.
Solution
What Makes Lovely Streaming Different
We integrate AI into our engineering process - not as a product feature, but as an amplifier for our senior architects. This means platforms delivered in weeks that used to take quarters.
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Multi-Platform Made Simple
One codebase, all platforms. iOS, Android, Web, Smart TV - developed, maintained, and updated from a single shared foundation.
What this means:
• Up to 70% less development effort vs. traditional multi-platform builds
• Updates roll out simultaneously across all devices
• Consistent user experience across every screen -
Integrations That Just Work
Open architecture for CDN, DRM, payment, analytics, CRM – without proprietary dependencies.
What this means:
• Keep your existing partners and systems
• Switch providers without re-platforming
• We handle the technical complexity -
Your Platform, Your Freedom
Full source code access and cloud escrow – standard, not optional.
What this means:
• Your team can customise, extend, or take over completely
• Zero exit costs, zero vendor lock-in
• Ownership always stays with you
Approach Comparison
White-Label, Custom, or Lovely Streaming?
OTT operators face a decision: rent an off-the-shelf solution or build from scratch?
We believe in neither rigid white-label systems nor the overhead of complete custom development.
Our approach combines the efficiency of proven services with the flexibility
of tailored development.
- Simple streaming needs (standard VOD/SVOD)
- Budget under €50k, launch in weeks
- Minimal technical requirements
- Fastest time to market
- Lowest initial investment
- Predictable subscription costs
- Vendor lock-in and high exit costs
- Limited customisation options, rigid roadmap
- Revenue sharing or escalating fees
- No source code access
- Broadcasters with unique integration needs
- Complex business models (AVOD/SVOD/carrier billing)
- Teams wanting long-term independence
- Growing platforms planning to scale
- Full source code ownership from day one
- No vendor lock-in - cloud escrow included
- Open architecture, any integration possible
- Shared codebase keeps costs 2-4x lower
- Your team can contribute or take over anytime
- Platform + native apps + partner integrations
- 24/7 operations and support
- Strategic partnership, not temporary delivery
- Predictable costs, zero revenue sharing
- Enterprises with unique competitive advantages requiring 100% custom architecture
- Organizations with large in-house technical teams
- Platforms with very specific requirements no existing solution addresses
- Total control over everything
- Unique features and UX differentiation
- No platform limitations whatsoever
- Full ownership from day one
- Longest time to market (12–24+ months)
- Highest development costs (€500k–1M+)
- Requires large technical team (10+ developers)
- Ongoing maintenance burden
Solution
An Open Architecture
You Can Rely On
Lovely Streaming is built without proprietary dependencies. Every component can evolve independently - as technology, partners, or business priorities change.
Presentation Layer
Apps and user interfaces for mobile, web and TV platforms - optimised for each device while sharing a common platform foundation.
Platform Layer
The core of the system, handling business logic such as content management, user accounts, subscriptions, monetisation and integrations.
Infrastructure Layer
Streaming delivery, storage, transcoding and security services — integrated seamlessly or connected to existing infrastructure components.
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Open & Modular
Components are loosely coupled and can be replaced or extended without affecting the entire system.
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Scalable by Default
Designed to handle growth in users, content, and traffic without structural changes.
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Secure & Reliable
Built with professional-grade security, access control and operational stability in mind.
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Integration-friendly
Works with established third-party services and existing systems instead of forcing replacements.
Apps
Native Apps for Every Screen.
Our Development Approach
Lovely Streaming is designed for teams that want to own their platform, not rent it.
Instead of locking your business into fixed roadmaps and proprietary systems,
the platform gives you architectural freedom, full code ownership, and the ability to evolve your product as your strategy changes.
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Streamlined Development
Build once, deploy everywhere.
Core business logic is shared across all platforms. Features are implemented once, updates roll out everywhere, maintenance stays predictable.
This reduces development cycles, shortens release timelines, and eliminates the inefficiencies of traditional multi-platform builds – without compromising performance or quality. -
Hybrid model
Shared where it makes sense. Native where it matters.
Our hybrid model combines shared application logic with fully native user interfaces. Each platform uses its own native UI framework while benefiting from the common foundation underneath.
This ensures optimal performance and platform-specific user experiences with consistent branding and interaction logic across all devices. -
Custom Set-Top Box Apps
Built for operators, not from templates.
Beyond standard apps, we develop fully custom Set-Top Box applications, tailored to operator-specific hardware, infrastructure, and regulatory requirements.
This level of customisation goes far beyond white-label solutions and enables features essential for broadcasters and telcos.
Supported Platforms
Native apps:
Web browser support
Features
The Building Blocks of Your Streaming Business
Lovely Streaming is not a single product, but a modular platform ecosystem.
Each building block addresses a specific layer of your streaming business, from commercial logic and user experience to technical architecture and ongoing operations. The platform layer is where your business logic lives—not in rigid templates, but in a flexible system designed to support real-world business models. Everything is built to adapt as your strategy changes.
Content & Metadata Management
Full control over how your content is structured, tagged, and distributed.
Your content is your business. The platform gives you complete control over how it's structured, tagged, and distributed.
- Multi-format support: VOD, Live TV, Catch-Up, Podcasts
- Multi-language metadata (for international distribution)
- Advanced rights management & geo-blocking
- EPG integration for live channels
- Asset versioning & editorial workflows
- Content scheduling & automated publishing
GraphQL APIs give your team direct access to the catalog. Build custom tools, automate workflows, integrate with existing DAM systems.
User Management & Authentication
Map your business structure to the permission model, deliver personalized experiences.
Reflect your business structure in the platform's permission model and deliver personalized experiences.
- Multi-profile accounts
- Social login & SSO integration
- Device management
- Parental controls
- Personalization & watch history
- User data export (GDPR-compliant)
Monetization Models
Support AVOD, SVOD, TVOD, bundles, and hybrid models without architectural compromises.
AVOD, SVOD, TVOD, bundles, and hybrid models – without architectural compromises.
- Ad integration (pre-roll, mid-roll, advancement)
- Subscription tiers
- Pay-per-view / rental
- Hybrid combinations
- Geo-specific pricing
- Promotional campaigns
Products & Subscriptions
Flexible product configuration — from simple subscriptions to complex bundles and partner white-labels.
Flexible product configuration – from simple subscriptions to complex bundles.
- Subscription management
- Coupon campaigns
- Partner bundles
- Trial periods
- Upgrade/downgrade flows
- Billing cycle management
Partner Integrations
Connect CDNs, DRM providers, analytics, billing, CRM without proprietary dependencies.
Connect CDNs, DRM providers, analytics, billing, CRM – without proprietary dependencies.
- CDN (any provider)
- DRM (Widevine, FairPlay, PlayReady)
- Payment gateways
- Carrier billing
- Analytics platforms
- CRM & marketing tools
- Recommendation engines
- Data lake exports
The Admin Interface
The Streaming Hub – Heart and Brain of your OTT Backend
Manage all business relevant aspects in the
♥Admin user interface.
Define products
Manage accounts and permissions
Set your content
Set up partner integrations
Fit Check
Is Lovely Streaming
right for you?
Not every streaming project has the same requirements. This quick check helps you assess whether Lovely Streaming fits your timeline, technical needs, and long-term goals.
Lovely Streaming Is Built For:
Broadcasters and media companies who:
- Need a streaming platform live within 3–6 months (not years)
- Require custom integrations with existing infrastructure (CDN, DRM, billing, analytics)
- Want full code ownership and exit flexibility (no vendor lock-in)
- Need native apps for iOS, Android, Web, and Smart TV from a shared codebase
- Operate complex business models (AVOD/SVOD hybrids, telco bundling, geo-restrictions)
You're in the right place if you need:
- More control than white-label platforms offer
- Faster delivery than full custom development allows
- A long-term partner, not a build-and-exit vendor
You might need a different solution if:
- You need a basic platform live in 2-3 weeks → White-label SaaS is faster
- You have 12+ months and €500k+ for 100% unique architecture → Full custom build
- You don't require integrations with existing systems → Simpler platforms exist
Still unsure?
30 minutes is enough to assess your requirements together. No pitch - just clarity.
Let’s talk about your streaming platform.
Whether you’re planning a new streaming platform or looking to replace an existing setup, we’re happy to discuss your requirements, challenges and goals.
No sales pitch – just a focused conversation about what makes sense for your business.
Book a call
Have a specific question or project in mind?
Let’s start the conversation.
Visit us
Hit the ♥Streaming HQ in Dornbirn, Austria